Research Proposal Essay

Requesting permission to conduct a report to determine â€Å"Local tourist’s consciousness towards the tourism industry of Bangladesh† Dear Sir, We have the pleasure to acknowledge that Research Methodology has been found to be a very interesting course by all of us, with the benefit of being under your supervision. For part fulfillment of the requirements in your course, you have assigned us a report, through which we can have the practical experience of conducting research report, which will help us a lot in future. As per the requirement, we have chosen to conduct a report designed to verify, â€Å"Local tourist’s consciousness towards the tourism industry of Bangladesh† We believe that choosing a topic such as this will help us learn a lot about Human Resource Management. We, hereby ask for your kind permission to work on this topic. We hope that our report will aid to make the concrete decision and live up to your expectations. Bangladesh has lots of tourism spots but most of them are unexplored by the local people, because of the inadequate information. Government and Parjatan Corporation both are not concern about this sector. So,accurate information, advertisement or any other promotional activities are not provided by the authority to attract local people. Transport, accommodation, cost and security are also important factor to the common people. To develop this sector the authority should take some steps to attract people such as they can provide information centers, they can arrange fair, can give TV advertisement also in the printing media. Nowadays internet advertisement is also available to attract people. Actually by attempting these steps government just cannot attract local people but also can earn huge revenue. Problem Identification: Bangladesh has huge potential to attract people visiting our country. Tourism is one of them. Many developing countries choose tourism industry as one of their earning source. In our country tourism industry is failed to attract the local people. The insufficient information centers, lack of advertisement and promotional activities make people disinterested from this industry. Apart from this cost and security is also a big factor. The less consciousness of Parjatan Corporation and government is very much responsible for it. This study would be focused on the tourism industry of Bangladesh and it will be a gateway to understand the various motivational and de-motivational aspects of tourism and help them to create a favorable tourist oriented environment and strategy. This research is conducted to identify the problems which local people face at the time of visiting different place. Literature review: Bangladesh is located conveniently on the east-west air-corridor making it a gateway to the Far East. It is endowed with resources and the potential for a tourism industry. In the south-east the country has a 120 Km long beach of soft silvery sand, perhaps the world’s longest, in a Riviera-like setting with crescent-shaped low hills overlooking the Bay of Bengal. The ranges of the hills clad in lush green thickets are treasured locations for eco-tourists and wildlife watchers. At the head of this terrain is Cox’s Bazaar which is as romantic as its name is to the outside world. The hill districts to the north and north-east of Cox’s Bazaar nestle the Kaptai and Rangamati lakes, an 840 sq. m body of crystal clear water lying in sylvan shadows not far from where a dozen hill tribes follow their traditional life-styles. The Tea District of Sylhet in the far north-east of the country has prospects of tourism, as does the Sundarbans, a large mangrove forest in the South which is home of the Bengal tiger; remains of palaces of old principalities andarchaeological sites of Buddhist monasteries. Shrines and holy places, mosques and temples, particularly in the northern part of the country, are among the tourist treasures of Bangladesh. The acuurate definition of Tourism is still unsolved. The term Tourism could be viewed from different angles like economic, managerial, marketing, social, and environmental and so on ( Rashidul, 1988). Tourism can be classified into several distinct categories. They would include holiday travel, visiting friends and relatives ( VFR), business travel, health treatment, shopping, conference, incentive travel, official mission, education, sports and others travel ( Malaysia Tourism Promotion Board, 2004). Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work and their activities during the stay at each destination. It includes movements for all purposes (Tourism Society of England, 1976). Tourism is a special and complex industry and its promotion has to be direct at large number of people in various lands of different socio-economic structures having different needs, tests, attitudes, expectations and behavior patterns. There for planning effective marketing promotional strategy must penetrate in the peoples tastes and preferences (Shafi, 1985). (Afjal et al. 2005) identified foreign tourists’ attitude toward service product arrangement, channel of distribution, price of tourism product and services and promotional arrangement. He also showed marketing constraints that affect the attitude of the foreign tourists. He recommends that Bangladesh tourism industry should arrange its marketing mix elements in a way that attain positive attitudes of the foreign tourists and ensure growth of the country. Tourism industry in Bangladesh has not got a solid footing to â€Å"taken off†. Unfortunately, since its independence in 1971 following a devastating war of liberation, Bangladesh has gotten publicity about negative incidents like natural calamities, cyclones, floods and epidemics, in the international media, and this adversely affected international tourist flows to the country. The trend appears to have continued in recent years. Statistics showing foreign tourist arrivals for ten years to July 2006 is presented in annex table 1. For three consecutive years up to 2006, there has been encouraging annual growth in international tourist arrivals. It is expected that the growth rate would further increase in the coming years. It is also expected that eco-tourists and special interest tourists will increasingly choose Bangladesh as one of their destinations. Tour operators of the country are expected to intensify their efforts to bring in more groups and package tours. In order to develop tourist products, the country has already begun development of a second sea resort at Kuakata, a alf-day trip from the Sundarbans. As shown in annex table 2 which shows the nationality of tourist arrivals, India is the top tourist generating country for Bangladesh, closely followed by United Kingdom and the United States of America. Trends for in bound tourism from traditional tourist market areas like Germany, France and the Scandinavian countries appear to be positive. Bangladesh can count on a â€Å"favored nation† stat us with respect to tourist arrivals from Japan. Research Objective: Broad Objective The objective of the research report was to assess local tourist’s attitude towards tourism industry of Bangladesh. Based on the opinion of local people we tried to point out for which reason they are not interested about our tourism sector and what strategies should be taken to promote the industry. Specific Objective †¢ To give an overall idea about tourism sector. †¢ To find out different positive steps taken by porjatan corporation. †¢ To determine those key factors which are responsible for success of tourism industry Research Methodology: †¢ Primary Sources: Information used in this report has been collected from both primary and secondary sources. Primary data were collected mainly through the writer’s observation of the approval process and research techniques, informal interviews of the specific populations. †¢ Secondary Source: Majority of the information were collected from the secondary sources, which include books, publications, reading materials, Information circulars, websites. Respondents and sampling procedure: †¢ Sample size The survey questionnaire consists of 14 (fourteen) sample questions that was used to evaluate 50 customers. Sample size was determined through the approach based on confidence level and precision rate. †¢ Population size All the people in Bangladesh would be the target customers of tourism industry. That’s why all citizen of Bangladesh are our population size. †¢ Sample frame Sample selection is a part of sample frame. Sample frame is containing a List of the Particulars about all the items of a Population. It is prepared with a view to facilitating me to select required Samples. Sample selection: As survey was to be conducted, an initial plan for stratified sampling was designed. The respondents were to be picked from the AIUB MBA Student. †¢ Sample technique Based on the Methodologies, as a researcher we have drawn Samples on the basis of non random sampling techniques. In this report we have gone through all the non-random sampling techniques like Purposive /Judgmental, Quota Sampling, Convenience Sampling Limitation: Every matter has got some limitation. So this is also not an exception. The limitations of this report are been sated below: ? Sufficient records, publications, facts and figures are not available. These constrains narrowed the scope of real analysis. ? Not having an accurate tourism database that caused waste of time. ? It is quite difficult to complete for such assignments program for five persons in a certain time limit. ? There was time limitation for this research project. That made difficult to get all information. Though there are some limitations we have tried our best to collect adequate data and information to make the report meaningful. Scope of the research: This study would be focused on the tourism industry of Bangladesh and it will e a gateway to understand the various motivational and de-motivational aspects of tourism and help them to create a favorable tourist oriented environment and strategy. We hope to complete our report work in the boundaries of 13 days, starting from the week after the competition of mid-term examination. A generalized vision of how and when we will conduct each stage of our report has been systematized. From then onwards, if all the external factors are stable, and all other major external forces do not restrict, the work is expected to proceed as the following schedule. This questionnaire has been designed to conduct a research on ‘Local tourist’s consciousness towards the tourism industry of Bangladesh’ to fulfill the partial requirement of Business Statistics and Decision Analysis course, under School of Business Administration,