Saturday, July 20, 2019
Theories of Patient Satisfaction
Theories of Patient Satisfaction Patients satisfaction Formulation of Patient satisfaction Pascoe (1983) defined patient satisfaction as ââ¬Å"â⬠¦the health care recipientââ¬â¢sà reaction to salient aspects of the context, process, and result of their serviceà experiencesâ⬠¦ (pp. 189)â⬠. It consists of a ââ¬Å"â⬠¦cognitively based evaluation orà grading of directly-received services including structure, process, and outcomeà of servicesâ⬠¦ and an affectively based response to the structure, process, andà outcome of servicesâ⬠¦(pp. 189)â⬠. In terms of the formulation of patientà satisfaction, Pascoe described the Discrepancy Theory and Fulfillment Theory. The two theories were originated from job satisfaction research, the Fulfillmentà Theory assumed the magnitude of the outcomes received under particularà circumstance determine satisfaction and neglected any psychological evaluationà of the outcomes. Discrepancy Theory has taken psychological evaluation ofà outcomes into consideration in satisfaction formulation and claimed thatà dissatisfaction results if the actual outcomes were deviated from the subjectââ¬â¢sà initial expectation. It was understood that the Discrepancy approaches that viewà patients prior expectations as determinants of satisfaction have be frequentlyà applied in many patient satisfaction researches, but what determines patientà expectations at the first place? Fox and Storms (1981) present two sets of intervening variables in satisfactionà formulation, including Orientations Towards Care and Conditions of Care,à mediated by patientsââ¬â¢ social and cultural characteristics. Orientations Towardsà Care refer to patientsââ¬â¢ difference in their wants and expectation in a medicalà encounter, as people would have different beliefs in the causes of illness and inà the socially-patterned responses to illness. Conditions of Care refer to theà different Theoretical approaches to care, Situation of care and Outcomes of careà delivered by the care providers. Patient satisfaction results if the Orientationsà Towards Care was congruent with the Conditions of Care. If the individualââ¬â¢sà Orientations Towards Care, including the perception and interpretation of care,à can be affected by their broader social and cultural contexts, peoples with sharedà characteristics may presented a socially-patterned responses in their s atisfactionà formulation accordingly. Suchman Edward Allen proposed that ââ¬Å"â⬠¦ certainà socio-cultural background factors will predispose the individual towardà accepting or rejecting the approach of professional medicine and, hence,à increase or decrease the possibility of conflict between patient andà physicianâ⬠¦(pp.558) [19]â⬠which basically correlated patientââ¬â¢s socio-demographicà factors with satisfaction. Patient satisfaction and Social identity theory Linder-Pelz (1982) assumed a value-expectancy model in satisfactionà formulation and defined ââ¬Å"patient satisfaction as a positive attitudeâ⬠¦ a positiveà evaluations of distinct dimension of health care, such as a single clinical visit,à the whole treatment process, particular health care setting or plan or the healthà care system in general (pp.578)â⬠. Attitude was defined by Fishbein and Azjenà (1975) as the ââ¬Å"general evaluation or feeling of favorableness toward the objectà in questionâ⬠. Built on the view of the Social identity theory that ââ¬Å"attitudes areà moderated by environmental, individual, physical, psychological or sociologicalà variables (pp. 72)â⬠, Jessie L. Tucker (2000) claimed that patient satisfaction shallà be ââ¬Å"moderated by socio-demographic attributes such as environmental,à individual, physical, psychological and sociological characteristics (pp. 72)â⬠. Inà her later study, Jessie L .Tucker (2002) provided empirical support to patientà satisfaction and social identity theory. Patient satisfaction theory consideredà patient satisfaction as an attitude, and her results confirmed that patientââ¬â¢sà evaluation of access, communication, outcomes and quality were significantà predictors of satisfaction. Social identity theory argued that attitudes were alteredà and affected by demographic, situational, environmental, and psychologicalà factors, and her research findings indicated that patientââ¬â¢s specific characteristicsà significantly explain their satisfaction. Haslam et al. (1993) study of in-group favoritism and social identity models ofà stereotype formation suggested that ââ¬Å"manifestations of favoritism are sensitive toà comparative and normative features of social context (pp. 97)â⬠. The resultà revealed that a personââ¬â¢s judgments will be impinged by his/her boarderà macro-social context and background knowledge, and the stereotype formulationà were not automatics but instead accustomed by the social context where meaningà and attitudes towards different aspects were constructed. Social identity theory was outlined by Sociologists Henri Tajfel and John Turnerà (1979) and was defined as ââ¬Å"the individualââ¬â¢s knowledge that he/she belongs toà certain social groups together with some emotional and value significance toà him/her of the group membership (pp.2) [17]â⬠. The theory believed thatà individualââ¬â¢s process a repertoire of self identities with individuatingà characteristic at the personal extreme and social categorical characteristics at theà social extreme. Depending on the social context, the personal identity mayà prominent and individuals would perceive themselves as members of a socialà group and adopt shared attitudes towards a particular aspect, and possiblyà satisfaction towards care, or vice versa. To construct a social identity, the theoryà proposed that individuals will ââ¬Å"firstly categorize and define themselves asà members of a social category or assign themselves a social identity; second, theyà form or learn the stereotypic norms of they category; and third, they assign theseà norms to themselves and thus their behavior becomes more normative as theirà category membership (pp.15) [42]â⬠. The categories under which individualsà assign themselves at the first place will depends on a personââ¬â¢s social contextsà such as life experience, backgrounds, culture and situation etc. Social identity theory was closely related to the ââ¬Å"Self-categorization theoryâ⬠,à which was defined by Hogg and McGarty as the theoretical concept of Socialà Identify itself and ââ¬Å"concerns the ways collection of individuals comes to defineà and feel themselves to be a social group and how does shared group membershipà influence their behaviorâ⬠. Lorenzi-Cioldi and Doise claimed thatà Self-categorization theory led to accentuation of between-group differences andà within-group similarities by the fact that ââ¬Å"different levels of categorization areà simultaneously used by group members to encode information pertaining to theirà own group and to the other group (pp. 74) [20]â⬠, and the role constraints ofà members of inter-group give rise to a consistent mode of responding. Based onà the theoretical framework, it was assumed that patients with sharedà socio-demographic characteristics would categorize information they perceivedà (inc luding experiences from a medical encounter) for subsequent satisfactionà rating in a particular level and therefore presented a more or less homogenousà rating with the care received.
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